Don’t mistake lack of pigmentation for a lack of quality
Aerin’s not a brand you’ll buy into if you’re in your 20s, are crazy about experimenting with looks and shades, want high-impact results, drama and lots of definition.
Aerin is a brand you’ll love if you’ve graduated past that and want makeup that’s all about subtlety. Because that’s what you get: toned-down, pared back colours with sheer-to-medium pigmentation that are all about gently flattering and not overwhelming the face. The effect is professional and polished.
It’s very considered beauty. Right from the textured gold palettes – which I always expect to be more weighty than they actually are – to what’s inside, the edit is always designed to be just what you need for a day at the office, a weekend away or a night out.
Autumn’s offering, the limited edition Fall Colour Palette, €56, which hits counters at the start of August, is designed around a day in NYC. Wonder what her Dublin palette’d be like, eh?
Clearly, gorgeous colours in the pan and it’s a really covetable-looking piece of kit. Shadow shades are barely there (the bone colour), smoky navy and midnight shine as well as a blusher in soft beige.
The collection also includes several limited edition lipglosses and lipsticks plus a kajal eyeliner in skyline, €28, something that’s new to the brand. It’s designed to give eyes extra definition.
It’s in the swatching that this palette will prove divisive. I meant it when I said pigmentation is light, because it is: shades are sheer to medium here and you won’t get anything approaching a high impact result.
But don’t mistake lack of pigmentation for a lack of quality. The payoff is deliberate for reasons outlined above – or that’s my best guess anyway. If you know the backstory of the brand; it’s hard to imagine Aerin Lauder smothered in a Carine Roitfeld-esque amount of rock chick makeup.
But there’s absolutely no loss of formulation or texture performance: your brush just won’t pick up as much colour as it would with a Mac or Urban Decay powder shadow. That’s a big issue for many, so if you’re someone who loves a palette to include a remit of high-payoff shades, then this ain’t the one for you.
Who is it for? Lovers of Bobbi Brown’s sheerer shades, Becca, Laura Mercier and neutrals fans who’ve got the appreciation for the lighter touch – you’ll all get what’s going on with this.