Marketing is something L’Oreal Paris does excellently anyway but this has got to be one of the brand’s best targeted launches
L’Oreal Paris definitely knows its market with the forthcoming launch of Skin Perfection: that princess pink packaging is girly, dressing-table ready and what’s inside is aimed at the 25 to 30 market, playing up to and tapping into the brand slogan of “because I’m worth it,” perfectly.
Marketing is something L’Oreal Paris does excellently anyway but this has got to be one of the brand’s best targeted launches: it’s pitch-perfect.
Not directly targeting lines and wrinkles as concerns, Skin Perfection instead aims to do exactly what it says on its pretty tubes and bottles: luminise, even out skin tone and brighten complexions that are potentially stressed and tired from the worries of work, too many late nights and not enough sleep.
Those are things a lot of women in that age group can readily identify with, and this six-piece collection is aimed anti-ageing’s new direction.
We’ve absolutely seen a move away from lines and wrinkles as first-step concerns with skincare in the past few years. It’s pretty obvious now how to avoid wrinkles: use a good daily SPF to avoid sun damage – the biggest cause of skin ageing – and hydrate your hide with a moisturiser that’s right for your skintype. In combination, both will keep lines at bay.
But there are other things that crop up as concerns too: open pores leading to a roughened skin texture, a dull, lacklustre-looking complexion, dark circles and uneven tone. That’s where Skin Perfection comes in.
It’s worth noting it’s not likely to be at the 4% concentration of Visionnaire
With two issue-based products in an Advanced Correcting Serum, €29.99, (top pic) and a Correcting Day Moisturiser, €22.99, the range uses the same LR2412 ingredient that Lancome has so successfully marketed in its Visionnaire serum – but at a much cheaper price – though it’s worth noting it’s not likely to be at the 4% concentration of Visionnaire.
There’s another active in here too: Perline-P, which acts on pores, tone and texture. Claiming to be able to change the appearance of pores is a mighty big boast, but here’s basically how the brand aims to do it. In turn, fixing one issue has a knock-on effect on another.
Ingredients in the product aid the repair of the building blocks of the skin; collagen. By encouraging the skin to become more plump, it fills itself out from within, and the idea is pores are lessened because the skin is more pushed up from below. A more pore-less appearance is also one that reflects light more effectively, therefore it is more luminous and even in appearance.
Being realistic is key: if you have craterous pores, you probably won’t see a huge difference. Topical skincare can really only do so much, but if your issues are mild, then sure, you may find that you do see a fair improvement in skin smoothness, hydration levels and overall skin health after a few weeks use.
I’m guessing the pink ladies among us who are worshippers at the altar of pink will want it for the packaging alone
For an instant fix while you wait your six-to-eight weeks for first results, there are cosmetic elements to this collection too: two 5-in-1 BB Creams in Fair and Medium, €19.99, and a tinted Awakening and Correcting Eye Cream, €19.99. There’s also an pore-smoothing product in the form of Magic Touch Instant-Blur, €22.99 (not shown), which is essentially a silicone primer you use pre-makeup or solo to disguise the depth and appearance of fine lines and open pores.
All-in-all, a nicely edited, well-priced range from L’Oreal Paris that will tick a lot of boxes. Mix and match what you’d like to use from the collection: if it’s just the serum and a BB; do that. Incorporate the moisturiser and the eye cream? No probs.
The fact you’re getting a dose of Lancome’s expertly assessed research in the mix for a third of the price is a nice bonus, and I’m guessing the pink ladies among us who are worshippers at the altar of fuchsia will want it for the packaging alone.