A previous collaboration with Bewley’s on a tea caddy means this isn’t exactly virgin territory for Irish designer Orla Kiely, so for her new collaboration with Kenco Millicano, she had to do something a little bit different.
So she has. A year in development – “it takes a while to get patterns on ceramic right” – the collab has resulted in a limited edition ceramic travel mug. The idea being, of course, that you make your Millicano in the AM and take it with you on the go.
With 70,000 in this limited edition run and made for the Irish market only, the brand estimate the mug will sell out in two-to-three weeks. So you know what to do when it goes into stores in mid-August: run.
On sale for €10, it’s essentially a freebie when you buy a Millicano tin and refill pack, and a pretty nice one at that.
Launching into major retailers – think big supermarkets like Tesco, Superquinn, Dunnes – while this is clearly something to drive PR and marketing for Kenco and to a lesser extent Orla Kiely, it’s still obvious that it’s a nice thing to have, with thought put into its creation and design.
Kiely’s desire for a reusable mug was born from her love of coffee and her unease over the proliferation of paper cups. Pattern, her signature design motif, was inspired by old album covers and coffee house posters, centering on a stylised image of a coffee bean in her favourite muted shades.
It’s recognisably Orla Kiely, very much mix-and-match with her existing homewears pieces and something to have even if you’re not a coffee – or a Millicano – fan.