If it was possible to have a PhD in lipstick then I’m fairly confident I could get one, no bother on me at all.

Clearly, then, I take the testing of such a product to scientific levels, assessing and analysing with forensic care.

Testing metrics include, for example, eating and drinking things, smiling, laughing and talking while wearing a new trial sample. These help me to establish baselines such as longevity, playtime, depth of colour, texture and slip.

See, I told you. Serious stuff, this.

Urban Decay's Revolution Lipstick in Anarchy - lip swatch

This is Anarchy, just one of a whopper 22 new shades of Urban Decay Revolution lipsticks. Pinks, reds, nudes, corals and burgundies are on offer and at €19, I’ll tell you I think this is a decent price.

Here’s why. These have intense, deep and satisfying pigmentation in a rich and non-drying (badass, luxury) formula that applies smoothly from the bullet thanks to the slim shape and flat, tapered tip.

There’s a matching lip pencil too but hey, I don’t roll like that. I freestyle my colour, ok? This has good slip –  but unlike another fuchsia we looked at recently, The Body Shop’s Colour Crush in 201, it sticks about.

Far less emollient, that’s not to say it’s a longwear skin-sucker cos it ain’t – it’s just a really nicely formulated creamy lipstick with oodles of oomph that stays put for play for a good few hours.

Urban Decay's Revolution Lipstick in Anarchy lip swatch

There it is now.

Excelllllent packaging too – though it does tend to show up grubby finger marks. And all that, ladies and germs, is why it is worth €19. You’ll find the new Revolution Lipsticks at Urban Decay stockists now.