Pic: Instagram/cosmopolitanuk

Backstage at LFW yesterday, Max Factor was the brand of choice creating a aquatic beauty looks for Felder Felder, the sister-sister fashion brand from Germany who’re based in the UK.

Max Factor face chart for Felder Felder SS13/ Instagram getthegloss

Pic: Instagram/getthegloss

Aqua by name and aqua by nature, the collection featured metallic silks, foamy transparent organzas and to go with that, the skin finish, created by Mel Arter, was all about dewy, glowing skin that had a super-hydrated look.

Max Factor Whipped Creme Foundation - open pot

It’s all about skin right now

The main product used was a newbie: Whipped Creme foundation, €12.99 for 18ml. See, it’s all about skin right now: brands are crazy about that ace base and catwalk beauty’s paring right back to the essentials.

Ok – that might not make for the most exciting of shots, but what is instructive about it is how amazing your look can be with just a really great base and minimal everything else.

Max Factor Whipped Creme Foundation - open pot

Yesterday’s Felder Felder show is a case in point. A perfect complexion was the focus with lightly glossy lips and eyes, along with wet-look hair. Whipped Creme delivers a satin, demi-matte result on the skin, so I’m assuming there’s also some illuminating action happening on those cheekbones that’s not indicated on the facechart.

Max Factor Whipped Creme Foundation - open pot

Max Factor Whipped Creme Foundation - hand swatch

Shade 55 Beige, one of six available colours

Silicone-feeling with a whipped texture, this is essentially foundation mousse 2.0. A better texture, less dry feeling and more emollient texture makes this a nicer product to use, but the benefits for anyone who like this sort of product hold true: it’s really for you if you’ve got oil-control issues or skin that plays to normal and can take most products.

You can adjust coverage fairly effectively too, from heavy down to quite sheer. This will work well with buffing brushes, burnishing nicely. It’s on counter now and the shade I’m showing, 55 Beige, is actually one of the darker options. Incoming from the brand are some interesting-sounding Wild Shadow Pencils, which I’m hoping to get a look at soon.