This is probably one of this year’s most highly-anticipated foundation launches and it’s from L’Oreal Paris. Uhuh: but before you shake your head in disbelief here’s the why – it’s yet another example of cosmetic cascading from inside the L’Oreal Group.

L'Oreal Paris Nude Magique Eau de Teint

Nude Magique Eau de Teint pretty much started life as Giorgio Armani’s Maestro Fusion foundation

See, Nude Magique Eau de Teint pretty much started life as Giorgio Armani’s Maestro Fusion foundation a couple of years ago: it’s basically the same, um, base. A fine, watery fluid composed in part of volatile oils which evaporate on the skin for a nearly-nude (crucially different to never nude though) result on the skin that’s not greasy or shiny. The benefit of oils as the carrier and the base being so runny is that there are no binders like talc to result in the cakey appearance traditional foundations often deliver. So it’s an intriguing formulation on that score.

L'Oreal Paris Nude Magique Eau de Teint

This is ace base for low coverage lovers and it’s fine to apply with fingers. Probably best for those with complexions that tend towards the middle of the spectrum – in other words, not incredibly dry or incredibly oily – you need very little too and it spreads and blends well.

I’ve yet to really give this a proper try – but I will say I liked its luxe big sister a lot – and I’ll let you know how I get on with L’Oreal Paris Nude Magique Eau de Teint foundation, which will come in six shades at €12.99 for 20ml.

L'Oreal Paris Nude Magique Eau de Teint swatches

Swatches of 110 Ivoire Dore, 190 Beige Rose, 150 Beige Nu

So tell me, oh Frillseekers, does this excite and delight you, or a launch you’ll be passing on by?