There is so little to dislike about this newbie launch from L’Oreal Paris that we may as well get it out of the way at the top of the post. Nude Magique Eau de Teint foundation, €12.99, is, as we’ve already observed, a dupe for the much spendier Giorgio Armani Maestro – and no, we’ve no hassle with that at all.

I’ve discovered that shade 100 Porcelaine is a perfect match for me, but with just six on offer, and all of them with a varyingly yellow base, you may find you’re out in the cold. 20ml is an odd amount of product and the glass bottle is really nice actually, but possibly not the most practical for lugging about.

That’s it: end ‘o gripes, small as they are, because this is just so beautiful on. You’re meant to use it in tiny drops applied to the fingertip – there are instructions on the back of the bottle – but here’s what I do: glug a generous blob out onto the back of my hand and begin to apply with fingers before perfecting with a buffing brush.

It’s fine, it’s very very fluid, so be very careful at the glugging stage, and it just applies and blends so brilliantly easily. This is foundation for women – or men, hey, no judgement here – who don’t like foundation. There’s none of that traditional chalkiness, weight, hair-catching gubbins to put you off.

L'Oreal Paris Nude Magique Eau de Teint - face shot

Nope, it just looks like really good skin, which is exactly what I like to have my skin look like. Score!

L'Oreal Paris Nude Magique Eau de Teint - face shot

Bit more of a closeup, pores, lines and all. You get a satin-finished result and there’s no need for powder.

Yep, I would need a little extra concealer in and around the inner eye and on any blemishes (currently suffering from a monster hormonal outbreak on the other side of my chin), but what’s so good about this is it carries coverage in its lovely oil base, without any extra bulking agents.

So you get a very natural-looking finish (providing you can get a shade to suit) that doesn’t look thick and bulky, or like you’re wearing a lot of makeup. And I think that’s pretty much what a lot of us are looking for these days, eh?