Why, lookit this then: Penneys has a whole new beauty rolling into stores, oh, round about now. It’s called P.S and it’s gonna have eye, lip and nail products, all at teeny weeny prices.

But this leapt out at me, naturally: it’s the 10-shade eyeshadow palette, it’s quite clearly massively influenced by the Naked palette and all its copies, and best of all, it’s €3.50. Yeah I know; three euro fifty cent. Pocket change. A grande Americano and a packet of chewing gum, I call that.

Ok, so I doubt you’re gonna get buttery quality and the finest milled pigments but again: €3.50. 

To your nearest Penneys with ya for a gander.