Two immediate things struck me about NYC’s BB Beautifying Blushable Cream Stick in Never Sleeping Pink when it dropped from the brand.

  1. It’s €3.49. THREE FORTY NINE PEOPLE.
  2. It’s not pink! It’s bleedin’ corrddil.

But for €3.49 it is a totally awesome, super-duper dreamy-creamy coral and I am in The Love with it. Here’s why.

NYC BB Beautifying Blushable Cream Stick in Never Sleeping Pink

NYC has basically repackaged and renamed its blush sticks to the zingier BB Beautifying Blushable Cream Stick moniker. Gotta have a BB, wha? In this case it just means Beautifying Blushable and not that it can do nine things in one (though, y’know …) and staying true to form, this remains one of the brand’s best offers. I’d blow very hot and cold on NYC but lookit, a brand that’s most expensive product is under a fiver is never going to be as roundly impressive as, say, Tom Ford. And I am spoiled, being given lots of, say, Tom Ford. 

NYC BB Beautifying Blushable Cream Stick in Never Sleeping Pink

So when something from NYC impresses, that means it’s really bloody good. This is. A twistable cream blush stick, it’s highly pigmented, easy to blend and there’s loads of it as well. You’d be all year getting through it. Texture is soft and siliconey, though not overly, and it wouldn’t be a million miles from Bourjois’ cream blushers, though it’s firmer in texture than them and not as soft and velvety. If you found them to be a little soft then this is one for you.

NYC BB Beautifying Blushable Cream Stick in Never Sleeping Pink

I’m wary of drawing something like this directly onto my face, so my preferred method is to buff a duo-fibre* brush over the top of it and then apply to cheeks. But seriously, go lightly, or you WILL Aunt Sally yo bad self. And that’s not a good look, unless of course, Worzel Gummidge happens to be the end game. Great for all skin types, I reckon, my dry skin likes it a lot and you’ll get away with it on an oilier type too because it’s got that siliconey texture and fairly matte finish, so there’s no extra shine.

NYC BB Beautifying Blushable Cream Stick in Never Sleeping Pink swatches

So, here’s a swatch of the product applied from the stick on the left, and how it looks when buffed on with a brush on the right.

NYC BB Beautifying Blushable Cream Stick in Never Sleeping Pink on a brush

Lo and behold: look how much pigment’s in there? It’s so pretty.

One you’ll try or one you’ll pass on? Tell all below.

*I saw someone refer to a duo-fibre as a fibre optic brush recently. Good luck putting your foundation on with a phone cable, wha! I believe it’s the Lawnmower Man’s preferred type of makeup tool, though.