When everyone around you is launching innovative gel-pen eyeliners, like Benefit with They’re Real Push Up Liner, and Maybelline’s Lasting Drama Black Shock version, you’ve gotta have an extra gimmick up your sleeve for the launch of your regular-looking version, don’t you?

The Body Shop has: the two Smoky 2-in-1 Gel Liners in black and brown, €15 each, which’ll land on 21st August, are designed for use on the brows as well as the lids. I’ll ‘fess I can’t quite see how you could use these on brows without them looking a little Sharpied, but will definitely give it a go once the sample lands.

Cos the formula sounds fab: intense pigments whizzed up with Community Fair Trade oils sounds like the kind of thing that’s gonna provide a great glide. I’ll let you know how I get on!