I often find I brush static in with a regular brush, leading to big fat pouffy ends

When we previewed Remington’s Frizz Therapy Ionic Hair Brush along with Babyliss’ version a few weeks ago, I was sceptical that a battery-powered brush could actually be the saviour of my frizz-prone head.

Then one arrived for trial, and I dutifully did. So, how is it? 

Well, actually, it’s not half bad. It definitely does smooth down an unruly mane; but you could argue, so does a regular brush. Which is true, but I often find I brush static in with a regular brush, leading to big fat pouffy ends, which I goddamn detest. 

This doesn’t do that, and in fact sleeks and smooths hair very well – but I’m not under any illusions that it’s doing anything much more than reducing static electricity in my locks. Because it’s quite frankly silly to assume that it, a hairbrush, could be having any other effect on things like damage caused by colouring, split ends and humidity, all of which are bigger frizz triggers. It does claim to have a conditioning and anti-frizz infusion in the bristles – but realistically that’ll only last for a period of time.

That said, if you look at this as merely something to tamp down static, then it’s a very handy thing to have. It definitely gives me a better brushing experience than my old Shu Uemura paddle brush, which has now been binned.

Plus, you can remove the brush portion for washing, which is obviously practical. Two AAA batteries power it, so something you can pick up in the supermarket. I’d imagine they should last a good while too, unless you do that thing of forgetting to turn it off. I didn’t do that, nuh uh.*

So, whaddya reckon? A gimmick or a godsend? Let me know below.

*I might have done that.