Benefit is at its best when it’s making all those super-quirky products that no one else has the imagination for. Like Majorette Booster Blush, for example. A September launch for €33.50, this pom-pom peach and pomegranate-scented cream blush is dual functioned: apply to bare cheeks to amplify your natural flush, or below any of the brand’s existing box powders as a sort of amplifying primer, to boost their hue.

How it’ll actually work I can’t yet say, but colour me intrigued. You?