Whether it’s on the runway or red carpet orange has become the new shade on everyone’s lips, cheeks and even eyes. Now that the summer has truly set in, it’s time to chuck classic colours and opt for something punchier; not to mention cooler.

Not sure if you can pull off orange? Sure you can, and here are some examples that might just make you change your mind…

Click through for orange inspo and tips.

Pucker up at Ashley Williams, SS14.

For lips, variants on orange lipstick have been on the scene for a while now, but this season it's time to turn up the volume and go for brighter, bolder shades. 

Seen on the runways at DKNY, D Squared and Prabal Gurung, the trick is to keep the rest of your look clean and fresh, allowing the lips to take center stage. 

Try Rimmel In love with Ginger and Maybelline Color Sensational Lipstick Vivid in Electric Orange.

Not so keen on bright? Go for an almost red hue, like the lips at Claire Barrow.

Maybelline did the honours for DKNY at NYFW for the SS14 show. Mwah!

More Chanel; this time couture. It's ruined beauty, a bit Black Swan and a little dressing up box, which means it's perfect for Halloween, eh?

Makeup in planning at Mohapatra, SS14.

For cheeks, swap out traditional blush pinks and opt for a tangier shade to make your summer tan pop and give more edge. Cream blushers with a dewy finish work best during warmer weather.

Try Stila Convertible Color in Gladiola and NYX Cream Blusher in Orange.

The trick: Don’t be afraid to go for brighter shades, the duller the tone, tmore muddy the finish, which can end up looking like bronzer gone bad (eep!)​