We broke the news of Charlotte Tilbury’s soon-to-launch Dublin counter at Brown Thomas back in April, following a trip to visit with the great woman herself. The launch is ever so slightly delayed (probably due to refurb work in-store at Grafton St) so in the meantime, to calm our frazzled nerves, the brand has sent ahead two of its hero products. The Magic Cream, €90, and Wonderglow, €49. 

Charlotte Tilbury's Magic Cream

The latter is a gel-like pre-makeup step with shimmer and shine and I’m in a take-it-or-leave it humour about it. The Magic Cream’s a whole other ballgame though. If you’re a beauty fan, you’ll have heard a lot about this. So, does it live up to the hype, is it worth €90 (the conversion from £70 seems decent and it’s €85 on Net-a-Porter) and um, what does it do?

Let’s let Charlotte herself tell us, shall we?

“I’m a skincare obsessive and I’d worked with the labs for years and I developed this cream, I don’t know if you’ve heard of it, it’s called The Magic Cream…” Charlotte Tilbury pauses for effect as the room full of beauty eds peals with laughter, on cue.

“I’m telling you,” she continues enthusiastically, “I have dodgy skin. I’ve got red head skin that ages before anyone else’s. It’s dry, but I don’t wanna succumb to Botox and all the rest of it, but I want to look good. 

“So I developed this and it got named itself – I didn’t name it! It was named backstage by celebrities and makeup artists and models. I had this prototype I was using, and if I really loved you, you’d get a little pot, but otherwise no.

“And it was always a secret what was in it. I’d developed it over the years and I just couldn’t do a face without it, so when we started to do YouTube I was told I couldn’t use something people couldn’t buy, but I said, ‘Sorry, I’m not going to say it’s Crème de la Mer or whatever’, cos that’s not right. So I came to a compromise where I used the Magic Cream and recommended something else as well. 

“People could immediately see the difference; it started trending a year before the launch and that’s why, when we opened the counter, we had a couple of hundred people queuing for the cream.

“It was crazy for us, and I will swear to you, you’ll see a difference. It’s really thick and nourishing but it doesn’t sit on the skin, and it’s got Hyaluronic acid, peptides, rosewater, frangipani oil, rosehip oil… 

“This plumps water back into skin in a massive way, plus it gets rid of those bits of dead skin on the face, in a non-evasive way. It’ll bead and take off dead skin. It gives the closest thing to baby skin you’ll get, basically.”

Charlotte Tilbury's Magic Cream

From my point of view, I really like this. Yep, it’s thick and rich bit definitley on the more whipped side of things than the aforementioned Creme de la Mer, so no warming pre-step. It glides, sinks in beautifully and definitely calms and hydrates.

Charlotte Tilbury's Magic Cream

Charlotte asserts men love this too; I’d say that’s true. Himself has been know to very much appreciate a pot or three of La Mer in his time because he has very sensitive skin that’s prone to redness and flaking. This calms that just as well, and it’s cheaper.

Price is obviously going to be a factor so it’s very much up to you to decide whether you want to spend €90 on a moisturiser. I think it’s beautiful packaging- and scent-wise and with what it does, and it definitely does do that instant hydrating thing that’s so lovely when you want to look AWEmazing on a night out. But this is not really your daily skincare option, I wouldn’t say; though I’m sure many of Charlotte’s client use it as such as it has SPF15 built in.

Charlotte Tilbury's Magic Cream

So, take note of that, and also take note of the fact that when it comes to price, it’s no cheaper or dearer than many other products from competing brands. Would I buy again? YES, had I €90 in my pocket, but you can be damn sure I’ll be rationing this pot until kingdom come.