Packaging shouldn’t matter, except for the fact that it absolutely, 100% does, so I’m gonna just lay it out there that I’m rather non-plussed by the casing designs for the forthcoming Gucci Beauty line, a collection of 183 products that’s slated to launch in the UK later this year. Using the brand’s signature monogram, maybe it’s the boxy shapes, maybe it’s the photography; but it looks a little cheap.

Right now, there are no Irish launch plans (I’ll let you know as and when I hear) but what do you think? Luxe or leave it?

Pics: Elleuk.com