Jewel Citizens is a brand new online venture from Merle O’Grady

We like puns, we like supporting Irish, we like Merle O’Grady; but most of all we like #frills. Roll ’em all up together and whaddya get? Jewel Citizens, that’s what. A brand new online venture from the lady herself, it goes live to the public at 5pm today and I’ve had a sneaky behind the scenes.

You’re gonna want in.

Pooh-poohing the notion that costume means either mass-produced highstreet or expensive and exclusionary, Merle’s created an edit from brands she loves like Me and Zena, Bowie, 8 Other Reasons, Jules Smith and Vant Jag.

Price? Well, that’s attractive too. The offer, which includes rings, bracelets, earrings and necklaces, starts at €11. Above, we’ve got an earring set, €27 (set of two), ring, €30, necklace, €36, and earrings (centre), €39, which should give you an idea of the aesthetic and the damage to your bank account. Great, and not bad, I reckon.

With new designer additions each quarter, beautifully packaged treats to yourself when you buy and a drop-in location in Dublin coming soon, it’s clear there’s more on the way for Jewel Citizens. Be on the first wave today on www.jewelcitizens.com – me and my credit card’ll be riding it. You can too, with 10% off, because we’ve got an exclusive discount code. Here are the deets:

GET A 10% DISCOUNT

  • Get 10% off everything until midnight Sunday 24th August 2014
  • The code is FRILLSEEKER