Teenagers are dominating the beauty conversation recently: Kylie Jenner’s makeup is subject to much kopying (get the downlow here) and YouTube tutorial-ing, and Lorde’s gothy take is causing a lot of Google searches too.
Happily, it’s kinda, sorta, totally perfect for a little seasonal switcharoo if you’re just not into full-on costumes and facepaint. Instead, inspired by New Zealand’s spookiest export since Smaug, work some berry lips, alabaster skin and an intense eye instead, and feel very royal(s) indeed.
Hop to it: the gallery’s got 17 beauty-based inspos sourced from the backstages of fashion weeks we think you’ll like.
Like Gatsby-meets-Goth, Aice & Olivia's take keeps things polished thanks to matte finishes and clean lines on lips and eyes.
Okay, so you may not go as far as brow bleach, but Anteprima's example shows that aceing your base and working a minimal eye is often enough - just go dark or go home on the lips to make an impact.
Chanel, masters of makeup reinvention, showcased this look at the Cruise show in Shanghai. Don't want to add colour? No problem, just take inspo from the exaggerated, oversized wing instead.
More Chanel; this time couture. It's ruined beauty, a bit Black Swan and a little dressing up box, which means it's perfect for Halloween, eh?
For grown up glam gals who wanna channel goth, Cushine et Ochs' take is pretty perfection.
Dewy fresh skin, a deep matte pout and matching tips: That's the DKNY way to wear dramatic.
Gucci eschew brows and go with metallic burgundy smokey eyes - and very little else. A hard look to pull off, but effective if you can.
What makes this Gucci look so standout is not the fact the eyes are so dramatic (or that her brows are masked), it's that she's so bronzed. It's an unusual combination and may be for you if you just cannot bear to part with your contour and bronzer, even for one night.
Want colour? Stick to jewel tones, like Jason Wu has done with this elongated purple eye.
More Jason Wu: this look, combined with the nails, is awesome, and ideal if you want to work in some metallics.
He may have disappeared from fashion for a few years, but when he was producing shows, John Galliano's makeup was some of the most creative and inspiring. Like, for example, this. It's theatre, costume and all kinds of incredible.
Another brand that's no more following the death of its founder, Lacroix was also known for beauty that was as bonkers as the gowns. This'd definitely get you noticed, huh?
Your perfect excuse to go and buy a blunt-cut wig, right here: Lanvin's replicant-tastic take on goth also employs peach lipstick.
Paul Smith does faded, exhausted glamour. So, maybe no need to actually reapply any makeup at all? (In my case, anyway)
Prabal Gurung's use of colour - designed by Charlotte Tilbury - will also fit nicely into this look.
It's a brave woman who'll wear sparkly burgundy on her lips, like these models backstage at Rodarte, but hell. It's Halloween, amirite?
And lastly, Zang Toi's textured nail, fresh skin and berry lip are the easy, pretty way to make a nod to Lorde without going madly out of your comfort zone.