Lookit, I think these are great, don’t get me wrong. But we have to talk about the elephant in the marketing meeting* before we go any further with the review.
MAX FACTOR MORKESHING EXEC #1: Gois gois! I know what we should call these! EXCESS SHIMMER!
MAX FACTOR MORKESHING EXEC #2: Ah, well, you see I think that name might possibly indicate to beauty consumers that we think this product is just TOO MUCH shimmer?
MAX FACTOR MORKESHING EXEC #1: SHUT UP.
MAX FACTOR MORKESHING EXEC #2: Well, no, I don’t think you’re really listening to my point. What I’m trying to say is…
MAX FACTOR MORKESHING EXEC #1: ZIP IT. Much Shimmer! Many Excess!
MAX FACTOR MORKESHING EXEC #2: Yes, but do you not think people will think that it’s the wrong amount? Too much like?
MAX FACTOR MORKESHING EXEC #1: Oh god put a sock in it.
MAX FACTOR MORKESHING EXEC #2: Okay, well, I tried…
In summary, my immediate thought – and one I have not had since I received a bottle of Guess’ curiously named Night Access perfume – was that this is a terrible name. Excess Shimmer? Oh, this product has too much shimmer. A veritable excess of it. I shall pass. Thank you, Max Factor, for your unexpected honesty re: your labelling.
In actual fact, and slightly confusingly, Excess Shimmer has JUST THE RIGHT AMOUNT OF SHIMMER. I know, I know, I’m sorry. I’m probably blowing your mind a bit here. I blew my own a bit – what with the confounding amount of shimmer available in contradictory quantities and the fact this is the second consecutive Max Factor launch I’ve really rated.
I had to pour myself a large wine. I tell thee.
Excess Shimmer in Bronze and copper, and yep, I did use ’em first. Soz BBZ.
So, Excess Shimmer is a creme shadow launch costing €9.99 a pop, and which comes in six shades. Three of them are decent (bronze, copper, black), three I can absolutely leave behind (an iridescent white, pearly green and pinky-lilac).
So they’ve gotta be a dupe for something, right? No, not really: these don’t resemble the solid texture of Maybelline’s Colour Tattoo or Chanel’s Illusion D’Ombre. They’re their own person. Soft, really easy to apply and blend, but with a lot of colour – and as noted, the EXACT RIGHT amount of shimmer.
I’ve got Bronze and Copper here (more confusion, because they appear to have reversed the shade names – copper is an orange-toned metal and bronze is an alloy of copper and tin, so it’s a lot cooler. #frillseekerfacts). Regardless, that’s just something that baffled me, but hey, I’m over it now.
These have been out for a while now, and have become a bit of a one-pot wonder for me, and a big part of my five minute morning makeup too. My application method is with a brush – I blend on and buff out and that gives me a smooth, shimmery finish I round off with mascara.
Because my lids are dry, I find the product stays in place all day, though if you’ve oilier lids you may not find longevity so great – creams will always be a bit more moveable than powders; stick a primer on in that case’d be my advice.
So, have you tried them yet? Will you?
*Marketing meeting conversation transcript may be fabricated.