Pressing news: Joining the brand’s skincare offer in the new year is this eye-opening newbie. It’s Puff Off, it’ll be €30.50, and it’s a peptide and light-diffusing fluid that’s cooling and smoothed on via means of a metal tip. 

No, not a new idea – Estee Lauder and Clinique are just two brands who offer similar products – but Benefit’s saying its iron-alike tip, combined with collagen-boosting peptide mix, will smooth out fine lines, like creases on silk. 

Will it work? You can find out for yourself in February when it’ll join the product offer on counter. Interested?