It might be small and sweet with just five shades on offer, but Elizabeth Arden’s January-launching Beautiful Color Matte Lipstick collection, €26, is one I’ll be keeping an eye out for.

Promising that new-generation velvet finish with long wearing comfort, shades’ll be mostly brights with one nude and given that I do enjoy a matte so much – and that packaging is so standout, this has gotta be one that’ll be worth an on-counter swatch, huh?