It’s a compact innovation with an SPF23 that’s a luxury brand first in Europe and is of course inspired by Asian brands like Etude House, who’ve already debuted cushion foundations to great acclaim.

Launching here in February, Lancome Miracle Cushion will be €38 (€25 for a refill), but, um, what exactly is it?

Lancome miracle cushion foundation

Nope, it’s not a whipped mouse; nor is it a powder, cream or gel. Instead, what you’re looking at is a super-fine sponge soaked in a new-gen lightweight foundation. A water base, basically. Lancome’s saying that it’s a hybrid formula, composed of pigments, water and volatile oils. So, something very like Lancome Nude Miracle, or L’Oreal Paris Eau de Teint Nude Magique. Push your fingers into the sponge, and you’ll start to release the liquid; this isn’t a solid construction and feels really bouncy. 

Coming with a soft pad you use to apply to skin, but to be honest you could use fingers or buff a duo-fibre into the compact as well – it’d work just as well. And while you’ll get a nice result on skin (I love an auld water base), you’ve kind of got to think that there’s maybe a bit of gimmickry going on here – the cushion doesn’t really add anything major, surely?

Turns out Lancome has an answer for that. “The cushion, fluid and applicator have all been designed synergistically to flawlessly achieve a previously unreachable goal: to use complexion makeup to literally refresh skin,” they say. Applying product with fingers heats skin slightly, but this apparently cools it, by -2.3°C. How? “The moment it comes into contact with the skin, some of the formula’s water and volatile oils evaporate, reducing the temperature.” Now you now.

So peeps, is your interest sufficiently piqued? Will you test it out on counter? Let me know below!