With ’60s and ’70s revivals on the fashion cards this season, it was only a matter of time before pastels started to come to the fore: yup seems they’re more popular than ever judging by the latest catwalk makeup trends.
There are many different ways to wear pastels depending on how adventurous you’re feeling, from a full-on wash of colour to more concentrated application. This year, lilac is the most favoured shade by far but pale blue, mint and yellow have been popping up on the runways too with Dior and Fendi even using fine strips of material in lieu of liner to create more impact.
Love yourself a bit of pastel? Here are some tips on mastering the trends and shades for this season:
The Perfect Palette: Anyone who loves pastels will adore the limited edition Bobbi Brown Surf Eye Palette which comes with easy to blend shades such as Sea Foam, Oyster Sparkle and Surf sparkle. For a soft, wash of colour use a fluffy brush to apply colour to the center of the lid and blend outwards.
Customise your Shades: You can change and customise any jewel-toned liner or cream shadow into a pastel but mixing it with a little liquid concealer on the back of your hand. Apply the new shade using fingers or a brush and then lightly dust lids with a translucent powder to set it and avoid creasing.
Colour definition: If you’re worried that pastels might be too wishy-washy why not try a pastel washed eye that is then defined with a liner or mascara in a deeper hue? Butter London Wink Cream shadows and coloured mascaras offer a few unusual shades including navy, dark pink and green.
Create Contrast: Pair up a pastel eye with thick black liner and full on lashes for a 1960s, vintage feel similar to Fendi’s SS15 show. To create more contrast, prep lids first with a pale shade of eye primer such as Laura Mercier eye basics in Linen, which’ll give your pastel shadows a little more oomph.
Bright Eyes: Cool and pale shades such as lilac, mint or blue can sometimes make eyes appear more tired/red so to ensure you’re always looking fresh-faced, line the inner water line with a white or flesh toned pencil first before applying colour.